Characters drift
The same hero looks different from shot to shot. Most rework starts here.
Production platform for creative studios
The private production platform that will learn your studio's taste.
Imagine Universe keeps a studio's characters and visual style consistent from shot to shot, gives art leads a clear review process, and records who made every frame. Each studio works in its own private environment.
- In production use
- First studio pilot underway
- Imagine Universe LLP · Almaty
The problem
A studio needs a hundred frames of the same character, not one good image.
Game and visual-novel studios produce cutscenes, CG scenes, sprites and key art around a fixed cast. General-purpose AI tools can make a strong single image, but they don't keep a character the same across a scene, don't hold the studio's style, and leave no record of who made what.
Art teams work around this with personal accounts, screenshots in chat and an art lead who re-checks every frame by eye. Unreleased characters and references end up in services the studio doesn't control.
Style breaks
Each artist's prompts pull the look in a different direction.
Style needs training, not references
References can't hold a studio's look — only a model trained on the studio's own work can. That usually takes an ML engineer who also understands light, form and composition, and those are rare.
Filters block the story
Cloud tools refuse mature storylines — drama, conflict, violence — even with nothing explicit, and the rules change without notice.
Nothing is repeatable
Providers update their models silently: yesterday's frame can't be reproduced, and the pipeline breaks.
Review is the bottleneck
One art lead checks every frame of the team, with no history of what changed.
The product
One place for the studio's characters, style and review.
Characters that hold from shot to shot
The studio prepares a character sheet and trains its own character on the platform. The art lead releases a version, and every artist works with exactly that version.
The studio's own style
Train the house look once. It applies to every frame at the strength the art lead approved, so artists don't rebuild it in every prompt.
Shot review
Every take arrives with its history. Approve it, or return it with a reason, so the next take is closer.
Pinned models, repeatable frames
Models are fixed for the studio: moderation is set for its production and never changes on its own, and the same prompt with the same seed returns the same frame a month later.
No ML team needed
Characters and style are trained with recipes that already carry an artist's eye. The art lead picks the result by looking at it.
Team and reports
Who made each frame, with which character and style version, and who approved it. The studio owner gets a plain report: what was made, accepted and returned.
Grows with the studio
Video, voice and dubbing are already in the platform and are switched on per studio when the team is ready.
What we are building next In development
Your studio's taste, learned.
Every approve and return from an art lead trains the studio's own model, so more frames pass on the first take. The model belongs to the studio and gets sharper every month — it can't be copied, and it doesn't leave with a vendor.
How it works
From brief to approved frame, inside the studio's environment.
- 01
Set the canon
The art lead releases the character and style versions for the project.
- 02
Create
Artists work with the released canon in a simple interface built for artists, not engineers.
- 03
Review
Each take arrives with its history. The art lead approves it or returns it with a reason. Each decision will also teach the studio's taste model.
- 04
Deliver
The approved frame leaves with its record: who made it, what went into it, who signed off.
2×
Pilot goal. Halve the time from brief to an approved cutscene frame, measured against the studio's own baseline taken before the pilot starts.
Who it's for
Studios that work with a recurring cast.
Game studios
Cutscenes, key art and promotional frames around the game's characters.
Visual-novel studios
Sprites, CG scenes and backgrounds that stay true to the cast across chapters.
Animation and content studios
Series work where characters and style have to hold across episodes.
- Studio owner
- Sees what the team made, what was accepted, and where the time went.
- Art lead
- Releases the canon, reviews takes and keeps the look consistent.
- Artist
- Works with approved characters and style, without technical setup.
Made on the platform
Frames, not promises.
One character, one face
Portrait, café, kitchen, rooftop — different light, outfit and angle, the same heroine.
All frames on this page were created on Imagine Universe.
Security and data
The studio's work stays the studio's.
Characters, references and trained models are a studio's intellectual property. The platform is built so that they stay inside the studio's own environment.
A separate environment for each studio
Media, datasets and trained models are kept apart per company.
Access by role
Owners, art leads and artists see what their role allows.
Studio data trains only studio models
Nothing a studio uploads or creates is used to train models for anyone else.
Activity log
Sign-ins, generations and approvals are recorded per person.
Third-party services are opt-in
External services are switched on per studio, never silently.
The studio's own servers, when required
For studios that need it, we are preparing installation on their own hardware.
Where we are
A working platform, in use today.
Live
The platform is in production use, with studio accounts, roles and reports.
1
Studio pilot with a 50–60-person visual-novel studio: five art leads in month one, the whole art department (~25 people) in month two.
6
Interface languages. Built for international teams from the start.
In the product today
Character training · Style training · Image · Shot review · Studio reports · API
- Now
First studios
Kazakhstan is the launch market.
- Next
New markets and the taste model
Turkey, the Middle East and a first studio in the US or EU; the studio taste model.
- Later
Enterprise
Installation on customer servers for larger content companies.
For investors and startup programs
The company at a glance.
Imagine Universe is a founder-led company in Almaty, Kazakhstan. We build production software for creative studios: the platform is in production use, and the first studio pilot is underway.
Games were a $201.6B market in 2025 (Newzoo), and art is commonly estimated at 25–40% of a development budget. We are glad to talk with investors, accelerators and startup programs; a one-pager and a live demo are available on request.
- Company
- Imagine Universe LLP
- Registration
- BIN 231140019491, Almaty, Kazakhstan
- Founded
- 2023
- Product
- Production platform for creative studios, in production use
- Customers
- Game, visual-novel and animation studios
- Traction
- First pilot with a 50–60-person visual-novel studio
- Founder
- Roman Palagin, Founder & CEO
Team
Built by someone who has run the set.
Roman Palagin · Founder & CEO
More than 15 years across engineering and screen production: computer vision, AI pipelines, television engineering, virtual production, cinematography, lighting and directing.
A former chief engineer in television and a director of photography, he lights both on set and in Unreal Engine. He bridges the gap between art leads and ML engineers himself; that is the gap the platform closes for studios.
Roman has built the platform end to end with AI agents: nearly 3,000 code changes since July 2026. Alumnus of Astana Hub's Startup Garage (2024).
Contact
Talk to us.
Studios interested in a pilot, investors, partners and startup programs: write to us and we'll reply personally.
[email protected]